Food Dive7h
Spindrift splashes into soda to capitalize on the better-for-you craze
The seltzer maker aims to stand out in the trendy category with fresh juice-infused drinks, eschewing the gut-health approach of rivals.
Hosted on MSN2d
I Tried Coca-Cola's New Prebiotic Soda and It's a Game-Changer
Looking to sip smarter? Popular brands like Poppi and Olipop tout healthier alternatives to regular soft drinks with their ...
OBSESSED: Where does social capitalism draw the line?
‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Wavemaker strategist and self-confessed obsessive, ...
Fox16.com3d
Prebiotic sodas: What are they, and why are they everywhere?
Prebiotic sodas typically use the plant-based fiber inulin, often from agave or chicory root, according to Julia Zumpano, a ...
Coca-Cola is Olipop’s and Poppi’s latest prebiotic soda competitor. But are ‘healthy’ sodas actually good for you?
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
Coca-Cola Just Launched a Prebiotic Soda. Here’s What RDs Say These Drinks Can—and Can’t—Do for Your Gut
Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...
The Cincinnati Enquirer6d
Poppi Super Bowl commercial 2025 advertises prebiotic soda
Poppi's 2025 Super Bowl commercial pokes fun at legacy sodas as a variety of consumers are unable to make up their minds as they decide on drinks. The prebiotic soda was featured on "Shark Tank ...