Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks ...

The latest feud is between Mister Softee and New York Ice Cream. The company’s famous jingle is part of a dying tradition of New York noise — from knife grinders and chimney sweeps to this ...

Follow Ricardo Cruz, one of Mister Softee’s 350 drivers, on a sunny day in the city. The company’s famous jingle is part of a dying tradition of New York noise — from knife grinders and ...

The storied soft-serve ice cream company, whose tinkling trucks can draw throngs of kids, faces challenges from surging ...

South San Francisco Station features Erik Jekabson Jazz Quintet at 9 a.m. Belmont Station is scheduled to have Mister Softee Ice Cream from 12 p.m. to 2 p.m. And Kona Ice will be served at Redwood ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister ...

New York (CNN) — It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only ...