Greta Gerwig must be the White Witch incarnate, because she just pulled off some real magic in support of her upcoming Narnia film. (It’s unclear if Turkish delight was involved, but it couldn’t have hurt.

Netflix is cool with commercials now, but still not theaters. Well, unless it's one of the two exhibition houses it owns: the Egyptian in Hollywood and the Paris in New York. But sometimes, you just have to give Greta Gerwig her way.

In what has been the worst kept secret since Woody Allen played Michael’s Pub in NYC, Greta Gerwig ’s streaming adaptation of C.S. Lewis’ Narnia is getting an exclusive two-week Imax global run in 90 countries across 1,000 auditoriums in advance of the pic’s drop on Netflix.