People’s Union USA says the blackout comes in response to the fact that “corporations and banks only care about their bottom line.”

Customers across the United States are looking to send a message Friday to companies that have rolled back their DEI initiatives in the form of a 24-hour consumer boycott, also known as the “Feb. 28 Economic Blackout.

The blackout was organized by The People’s Union USA and was its first action, described as “a symbolic start to economic resistance, a day where we show corporations and politicians that we control the economy,

On Feb. 28, there’s been a call for a 24-hour "economic blackout" to protest the alleged malign influence of billionaires, big corporations and both major political parties on the lives of working Americans.

An economist at Weber State University said organizers of an economic blackout may need to change their strategy if they want impactful results.