Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...

After a worrying dip, resurgent spend will be welcome news to marketers. But with cash flowing to sales promo and direct marketing, are we seeing dangerous short-termism or a paradigm shift in ...

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

Alongside Kirby Air Riders, the biggest first-party game that Nintendo has confirmed for 2025 so far is the long-awaited ...

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

Monster Lead Group (MLG), a Maryland-based, data-driven, direct mail marketing and lead generation company specializing in ...

Madison, Wisconsin-based Certco, Inc. recently tapped Whitney Atkins to direct its retail advertising and marketing team.

Marketing agency, Youbee Media, has been announced as the official marketing partner for Yorkshire’s Pride in Diversity Awards for the second year. This follows the agency successfully supporting the ...

Platformance and Mindshare KSA shifted the Nova Water app from a secondary channel into a driver of commercial performance.

The Vomela Companies has strengthened its national footprint with the acquisition of PFL, a direct mail automation and ...