Bill Belichick's move to UNC drew plenty of attention, but the relationship between the NFL and the ACC runs deep, writes ...

The AAC was often confused in search engines queries with the ACC. It will now simply be called the American Conference and ...

FGCU will open its 18-game ASUN slate with a pair of games on the road, playing at Central Arkansas and North Alabama on ...

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

Commissioner Jim Phillips announced Tuesday at the ACC Kickoff in Charlotte, N.C., that the conference is implementing an ...

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Florida State coach Mike Norvell was so exuberant at Wednesday’s ACC preseason football media days that he was practically ...

The 15-team football conference also on Monday unveiled a new slogan — “Built To Rise” — and introduced Soar the Eagle as a ...

The American Athletic Conference is rebranding itself as, simply, the American Conference as part of a wide-ranging effort it ...

Left out of a set of legal bills UNC released as it evaluated sports conference realignments was the name of a major sports marketing firm.