But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers will have to pay Amazon a monthly fee of $19.99 for the revamped voice assistant, which it calls “Alexa+”.

Amazon introduces Alexa+ with generative AI to enhance user interaction and personalization. The update aims to keep Alexa competitive against rivals like Apple's Siri and Google's Assistant.

We’ve been an Amazon Alexa family since the company started releasing products, but Amazon’s announcement of a new and improved Alexa — named Alexa+ — has us questioning how much longer we want to be ...

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Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ...

On a full-year basis, Apple continued to keep a massive lead over its competitors. Across all of 2024, Apple secured a ...

While Kosutami didn’t mention Face ID, Bloomberg reporter Mark Gurman has previously alleged that Apple will work the facial ...