McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Sydney Sweeney's latest campaign for American Eagle is not her first ad to go viral. See what else she has promoted.

As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

Within 40 years, the firm has worked with or led more than 300 campaigns for government agencies, local nonprofits, ...

President Trump kept gushing about actress Sydney Sweeney’s American Eagle jeans campaign on Monday — while bashing Taylor ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

Success in marketing campaigns begins in advance of launch day. To get the maximum return, remember to focus on your story, take the time to plan and consistently build your audience well before ...

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.