The usual procedure following a breakthrough title for a young British tennis talent is to urge caution. But after Jack ...

They say there's no such thing as bad publicity, which is perhaps just as well for an attempt to transform the image of women's tennis that fans have branded 'ugly', 'boring' and 'horrible'.

In recent history, Sabalenka and Iga Swiatek have dominated the court most consistently, but without as much cultural clout as Gauff and Osaka. Having superstars on the tour is the quickest ...