Kroger, Vidmob, and MMA Global today announced the findings of a new industry study demonstrating that predictive creative scoring can accurately forecast e-commerce purchase conversion before media ...
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At Advertising Week New York 2026, advertising executives discussed connected TV, agentic AI, the creator economy and more.
The new report, U.S. Bank CFO Insights Report: Fall 2026, has nine key findings, including that 51% of companies exceeded their AI budgets. The good news is that 69% said that the rapid growth of AI ...
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, ...
生成式 AI 與創作者經濟正在大幅降低廣告內容的製作門檻。當 Midjourney、ChatGPT 等工具讓品牌與創作者能快速產出更多素材，廣告資產數量也隨之快速膨脹。創意數據分析公司 Vidmob 創辦人暨執行董事長 Alex Collmer 形容，生成式 AI 與創作者媒體正在讓廣告素材數量增加 10 倍甚至 100 倍。
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