The Women’s Tennis Association (WTA) has rolled out a new identity in a bid to transform the sporting body into an ...

The brand's autumn/winter 2025 collection bears its famous crocodile logo, originally inspired by the nickname of its founder ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a remade brand identity that aims to signal a “new era” for women’s tennis.

Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate ...

BATON ROUGE – LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to ...

The Women's Tennis Association (WTA) recently took a significant rebranding initiative, introducing a new logo indicating the ‘new era’ for women's tennis.

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

Logo Brands Secures Exclusive Rights to Produce ... A Legacy of Excellence The University of Texas is synonymous with academic and athletic prestige. The Texas Longhorns boast a storied history ...

Currently, Ionescu is in the middle of headlining her very own Asia tour, spanning the Philippines and China. She's selling ...