For now, the strategy is focused on North America ... and the market before deciding how to revive sales there. In fiscal ...

Former Starbucks CEO Howard Schultz said Wednesday that he “did a cartwheel” in his living room when current chief executive ...

Now, after the steep slump, the new CEO of Starbucks, Brian Niccol, is sharing a business strategy and marketing campaign he's calling “Back to Starbucks.” "To welcome all our customers back ...

Amid this backdrop, the coffee chain has introduced the "Back to Starbucks" strategy, which consists ... earnings still displayed comparable store sales declines, the top-line trend moderated ...

Sales in the U.S. have fallen ... new Starbucks CEO Brian Niccol says the chain's strategy needs to "fundamentally change." NPR Screenshot/Starbucks CEO video address Plus, there’s another ...

Starbucks pre-released its earnings on Tuesday. The surprise release showed sales dropped in its key ... of the business and solidify key strategies, while stabilizing and positioning the business ...

Starbucks SBUX.O is set to report its fourth straight quarter of comparable sales decline on Tuesday ... as it executes Niccol's strategy that includes lowering wait times and implementing ...

Same-store sales are declining in both the US and internationally. Starbucks could have a macroeconomic headwind as consumers' flexibility of discretionary income gets challenged. It is ...

Starbucks Corp. on Monday announced price cuts for a slew of its tea-based beverages at its stores across China, as the ...

Starbucks on Wednesday reported quarterly ... in early November Starbucks CEO pledges to fundamentally change strategy as sales fall for third straight quarter "It is clear we need to ...