Singapore Airlines (SIA) today unveiled its new in-flight safety video, which creatively presents essential safety features while taking customers on a journey around Singapore’s diverse and vibrant ...

In the last decade, many airlines have incorporated videos into their mandatory in-flight safety demonstrations. Several national flagship airlines—including Air New Zealand, Singapore Airlines and ...

The story of airline safety videos is a strange cocktail of regulation, competition, and innovation. Underneath its layers of creativity and engagement, it teaches us a lesson in attention. To ...