The reason why I believe digital advertising is the enemy to advertising is because, by design, it strips us of the ability ...

The promotion paradox: retailers celebrate record-breaking sales days while losing money. The cause is failing to measure ...

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London, England / / August 27, 2025 / AmpiFire Key Takeaways Content marketing automation saves valuable time by handling repetitive tasks while maintaining consistency across channels Strategic ...

Indian dairy brand Amul paid a heartfelt tribute to legendary advertising legend Piyush Pandey through a creative post, ...

To help marketers keep up-to-date on the latest developments in this growing space, Marketing Dive has compiled a list of the ...

Email marketing remains one of the most effective acquisition and retention tools for SaaS companies in 2026. With global ...

As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

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Press releases have come a long way from fax machines and newspaper clippings. In today’s digital ecosystem, dominated by ...

Discover how brand management strategies enhance perceived product value, foster customer loyalty, and ensure market ...

Generative AI chatbots like Microsoft Copilot make stuff up all the time. Here’s how to rein in those lying tendencies and ...