Advertising began with a simple principle: Reach the right people with the right message. Somewhere along the way, I see this ...

SkillsFuture Singapore (SSG) has reportedly taken action against several training providers for breaching its marketing guidelines, amid rising public complaints about aggressive or misleading ...

To help marketers keep up-to-date on the latest developments in this growing space, Marketing Dive has compiled a list of the ...

In the age of AI marketing, quality, not quantity, is what earns attention. Companies that produce thoughtful, original, ...

There are several tailwinds making the mobile environment much more enticing for ecommerce companies, leading many today to ...

Earlier this month, Bobby Vylan was a guest on The Louis Theroux Podcast, during which the Mobo winner spoke about the ...

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.

As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

WPP has launched a new version of its AI marketing platform, which will allow brands to plan campaigns independently.

Korea’s retail, food and beauty industries are launching aggressive marketing campaigns ahead of the Oct. 31 APEC summit in ...