“PayPal Storefront Ads gives merchants a powerful way to reach new customers and re-engage loyal shoppers by planting dynamic ...

Hopefully, PayPal's strategies will help drive increases ... PYPL improved how the BNPL is presented in its marketing efforts. This led to the BNPL option being selected more often.

Writing about the rebrand on Medium, Emanuele Madeddu, senior director for brand marketing strategy and branding ... Starting with brand strategy, Madeddu explains that the team focused on PayPal’s ...

PayPal is getting into the advertising business at an especially ... head of communications strategy at DDB North America. “One can imagine that a consumer is OK with an ad network knowing ...

Grether joins PayPal from Uber, where he was the VP and General Manager of Uber Advertising. Under his leadership, Uber Advertising grew to a $1 billion business with more than 500,000 advertisers ...

Mizuho analysts believe that if PayPal successfully deploys its advertising strategy across its Branded Checkout and Venmo services, it could see a 5-10% increase in total revenue, with an even ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

On Tuesday, PayPal is outlining its strategy to deepen user engagement and position Venmo as the default app not just for peer-to-peer transactions, but for spending, saving and becoming what the ...