The NCAA men's basketball tournament experienced much less "madness" than we have become accustomed to seeing in previous ...

College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from ...

The bill is a balanced approach that protects student athletes, ensures transparency, and promotes responsible NIL ...

Only Power 4 teams qualified for the men’s Sweet 16. The post In the NIL Era, College Basketball’s Biggest Programs Keep ...

Purcell Marian High School star basketball player Dee Alexander, a three-time Ohio Ms. Basketball recipient, has signed with EZ Sports Group, a name, image and likeness agency.

Over the course of 12 months, the name, image and likeness market has been led by two college basketball players. University of Southern California's Juju Watkins is joined by North Carolina's RJ ...

Corvallis, Ore. – It was a sunny day last May when, then as Nate Meithof, the Oregon State rising junior guard walked into ...

Moolah has had NIL deals of varying degrees with more than 80 basketball players. They include UConn's Caroline Ducharme and ...

These days, college basketball players like Gonzaga Bulldogs forward Braden Huff are considered a rarity. In the era of NIL and the transfer portal, there aren' ...

Kate Martin was at Iowa for six years. When she got there, NIL didn’t exist. When she left, people were paying money to wear ...

The USC Trojans landed a big commitment on Tuesday in Mater Dei (Calif.) four-star defensive lineman Tomuhini Topui.  Topui initially committed to Oregon in Oct ...