Tiger Woods turned professional in August 1996 at age 20 and signed a five-year endorsement agreement with Nike, reportedly ...

The explosive growth of Stacked Golf demonstrates why authentic community-building has become the most potent business ...

“Whether it was in the heat of 40 degrees in Arizona as a 10-year-old boy, to tournaments and now in my adulthood, teaching ...

Women’s sports are growing fast. More people are watching, and more companies are signing big deals with athletes. Tennis ...

The hope for Alabama and its fandom is that the hoodie will be unbeatable again in a rematch with a team that has worn black ...

Australian golfer Min Woo Lee tilts his head back, an orange tee gritted between his teeth, with neon speed-dealer sunglasses ...

When it comes to fashion, golf has a significant handicap.Tennis has Carlos Alcaraz modelling for French luxury label Louis ...

Northeast Ohio businesses don't appear to be lining up for NIL deals with high school athletes. Some companies are ruling out ...

Vuori is carving out its space in the market by blending athletic and lifestyle gear for the everyman. Can it scale?

Michael Jordan spent about an hour testifying against NASCAR in a federal antitrust trial Friday. The retired NBA great laid ...

Coco Gauff is once again the highest-earning female athlete as she held off world No 1 Aryna Sabalenka to secure the top spot.