UCLA guard Kiki Rice, the first female athlete to sign an NIL deal with Jordan, has been a key part of the Bruins' run to the Final Four this season.

A'ja Wilson surprised Texas women's basketball with a visit when they got her signature A'One shoes before Final Four matchup with South Carolina.

FDRA CEO Matt Priest said footwear firms worry about staying in business and maintaining profitability against tariff ...

Heading into the men's Final Four, the biggest sneaker story of this year's NCAA Tournament has been a tale of conflicting ...

Nike's newest Air Max shoe is a next-generation smash hit reviewers say they "love" wearing. Nike is selling Nike Air Max Dn8 ...

Stock prices for sports-related companies that rely on a global supply chain were battered Thursday after the U.S. tariff announcement.

"I recently purchased a pair of these basketball shoes, and I have to say I’m very impressed! Not only do they look good and ...

A pair of retro OG Jordan sneakers that sold out quickly on Nike's website is still available for purchase at select online ...