Sneaker manufacturers have been losing millions in revenue every year due to the sale of counterfeit and fake sneakers. Nike ...

After becoming the first streamer to get a Nike deal earlier this year, Kai Cenat has taken up his most involved role with ...

Jordan Brand has joined in on the Lunar New Year fun with thematic collections in recent years. For 2024, it featured ...

A ruinous pandemic business strategy, declining innovation, exodus of talent, and a “worst sneaker of all time” accolade has ...

Nowadays, sneakers are merely just that. Instead, they're a statement, an investment, and a way of life for many.

How brands are redefining casual fashion by focusing on self-expression, limited-edition releases and community building, and ...