Star Devin Booker will carry on the legacy of Nike's most enduring shoe design, as seen in the film "Forrest Gump" ...

The best brands in the world are able to create something far more powerful than a premium product, or even a strong brand ...

Like a catchy tune or a clever pun, a good slogan can cement itself in your brain. Slogans like “I’m lovin’ it,” “Got milk?” ...

LeBron James' business partner and longtime ally, Maverick Carter, is reportedly advising the group and its $5B venture ...

T he popular Nike Invincible 3 Women's Road Running Shoes now have a new colorway. The Armory Navy, combined with Denim ...

In the 15 years since On first offered us the chance to ‘run on clouds’, the insurgent Swiss outfit has become a major player among running’s established megabrands ...

If you have fitness goals for the new year, but aren't able to make it to a gym, here are five of the best workout apps that ...

Many brands today fall into the imitation trap, thinking that copying successful brands will bring them the same success.

This year's trade show was positively jam-packed with some of the coolest new tech we've seen. Here's what we can't wait to ...

Nike's high R&D and marketing expenses relative to gross margins highlight the challenge of achieving profitable growth. Read ...

All skateboarding shoes are built different! Let's discuss the pros and cons of high tops, low tops and mid tops.

Dick's Ed Stack has been consumed with figuring out ways to stay ahead of competitors. These days that means doubling down on bigger-than-ever stores.