Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Jaylen Brown’s ongoing beef with Nike just got a little spicier after the shoe juggernaut’s recent post on social media.

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

On Sunday, Jaylen Brown and the Boston Celtics picked up a 113-107 win over Giannis Antetokounmpo and the Milwaukee Bucks.

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

The success of the shoes ultimately led ... to beat out competitors like Adidas and New Balance, Nike will have to "protect its competitive advantage" in basketball and capitalize on fashion ...

Nike decided it was time to clap back against Jaylen Brown for his comments towards Giannis Antetokounmpo this past Sunday in ...

The Boston Celtics are in the early stages of their championship defense, but their season has already been filled with drama ...

It became clear early in last night's game between the Detroit Pistons and Milwaukee Bucks that Giannis Antetokounmpo was in ...