In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Jaylen Brown’s ongoing beef with Nike just got a little spicier after the shoe juggernaut’s recent post on social media.

On Sunday, Jaylen Brown and the Boston Celtics picked up a 113-107 win over Giannis Antetokounmpo and the Milwaukee Bucks.

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

Nike decided it was time to clap back against Jaylen Brown for his comments towards Giannis Antetokounmpo this past Sunday in ...

The Boston Celtics are in the early stages of their championship defense, but their season has already been filled with drama ...

It became clear early in last night's game between the Detroit Pistons and Milwaukee Bucks that Giannis Antetokounmpo was in ...

The latest chapter in the apparent beef between Boston Celtics star Jaylen Brown and Nike just dropped. After Giannis ...

Nike Basketball (@nikebasketball ... such as Steph Curry (Under Armour), Joel Embiid (Sketcher) and Anthony Edwards (Adidas) ...

"When I think about the future of women’s basketball, it’s clear it’s in good hands with hoopers like Kaleena," said WNBA ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...