The new Netflix logo’s only real crime is that it has no excuse to exist. Though, sure, graphics are trending flat, so thick extrusions are out of fashion.

No big deal, right? Companies update their corporate logos all the time. But here’s the strange part: Netflix acts as if the new logo doesn’t exist. The company did not respond to e-mails and ...

When we asked a Netflix spokesperson about the rumor, that person declined to comment on whether the black-and-purple graphic was the company's original logo or whether Netflix used it at all.

Netflix's logo has changed just a few times in its 25-year history, and the first one looked nothing like what it does today. Business Insider Subscribe Newsletters ...

A Netflix logo is bound on the book and looks like a sticker. It normally says "A Netflix Series" or "Netflix Original" and "Now on Netflix." Readers are up in arms, citing that it makes.