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The photo behind the NBA logo has surprisingly humble origins
The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but believe it or not, the classic emblem has surprisingly humble origins.
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NBA logo creator Alan Siegel explains why he chose Jerry West’s likeness: "It was just one of those things that clicked"
For years, the NBA denied that the figure in its logo was based on Jerry West. However, its creator, Alan Siegel, finally restated the rumors, confirming that he was "undoubtedly" inspired by the ...