The new Pepsi Prebiotic Cola is launching nationwide online starting Black Friday, November 28. It delivers classic Pepsi ...
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Generative AI is reshaping media measurement and pushing marketers to move beyond impressions and UVM toward influence, ...
Her message is clear: in an age of information overload, it isn’t the loudest message that wins - it’s the one that connects ...
Pangram reports that AI in product marketing raises consumer trust issues, particularly for luxury and socially responsible ...
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Why people trust influencers more than brands, and its impact on marketing |The Conversation
Influencers often build tight-knit communities around shared interests. Through live chats, comments and relatable storyte ...
Wherever consumer sentiment goes, consumer spending usually goes too. They’re like buddies that do everything together.
PepsiCo, the global beverage and snack conglomerate, faces emerging market pressures as appetite-suppressing medications gain ...
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