The cost of Super Bowl commercials continues to rise. Here's a look at how much a 30-second ad is this year.

The Super Bowl is the biggest day of the year for professional sports (at least when it comes to viewership). It's also the biggest day of any given year for advertising. Companies spend millions upon ...

Super Bowl LX between the New England Patriots and Seattle Seahawks boasts star power on the field, in the stands -- and in the commercials. While some fans come for the gridiron action, others tune ...

From the emotionally manipulative to the occasionally clever, the champions of USA TODAY's Ad Meter competition have pulled almost every lever available. This year figures to be no exception. A look ...

Hellmann’s is hoping a healthy does of silliness will help its Super Bowl recipe. The Unilever-backed mayo is a Super Bowl regular, and in the past has tapped themes such as sustainability and ...

50 Cent has a good laugh going through his DoorDash items, as they -- and he -- deliver more than beef. In the aftermath of every Super Bowl, we talk about the game and the halftime show, but we’re ...

The Super Bowl broadcast goes well beyond the game itself. From the enhanced production and scripting to the halftime show featuring a prominent artist, to the presentation of the Lombardi Trophy, the ...

With Super Bowl LX upon us, those who tune into the big game this weekend are going to see a long list of new and often star-studded commercials from the world's biggest brands. After all, there's a ...

Super Bowl Sunday is almost here, which means some of the best commercials of the year will soon grace our television screens. Pepsi took direct aim at its biggest competitor with its 2026 Super Bowl ...

While other Super Bowl sponsors like Instacart, Pringles and Bud Light will trot out famous faces like Ben Stiller, Sabrina Carpetner and Post Malone, Tecovas will do nothing of the sort. Instead, the ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...