Luxury fashion branding is pretentious; there's no denying it, but it's what we've come to expect. Glossy shots, high fashion logos, bizarre backdrops and peculiarly positioned models have become ...

It is no secret that the luxury fashion industry is, to put it lightly, fighting to be back on top. Sales are down as consumer’s pockets are pinched. As a result, luxury fashion marketers are looking ...

The luxury advertising marketplace will expand 3.0% in 2016, nearly double the 1.9% it grew in 2015, according to a new forecast released this morning by Publicis’ Zenith unit. While Zenith ...

Luxury car ads are an automaker's love letter to its current and future customers. Like the one featuring Matthew McConaughey for Lincoln, or the millions of Jon Hamm-voiceover Mercedes-Benz ads I'm ...