Proceeds raised by the FireAid benefit concert will help those affected by the wildfires by raising money "for rebuilding communities devastated by wildfires and supporting efforts to prevent future fire disasters throughout Southern California," according to a press release.

Gildan is pleased to donate U.S.$200,000 worth of American Apparel® and Gildan® garments to FireAid, a concert benefiting those affected by the ongoing wildfires in Los Angeles, California. Shirts and hoodies will be available for purchase at the event with all funds from their sale going directly to short-term relief efforts as well as long-term initiatives to prevent future fire disasters in Southern California.