The board updated the logo as a welcome back to tourism after a "lost year" due to the COVID-19 pandemic. The logo was quietly unveiled June 16, just after California and Los Angeles County ...

The Los Angeles Tourism & Convention Board has released a new logo aimed at helping efforts to bring more visitors to the region. 24/7 Live Los Angeles Orange County Inland Empire Ventura County ...

A detractor, however, opined, "Los Angeles has a new logo and it's more hideous than the 405 at 4 o'clock." The board wanted to update the logo as it stages a comeback from tourism's "lost year ...