Designers of the much-maligned Utah 2034 Olympic and Paralympic transitional logo tried to give a nod to the 2002 mark while ...

When the brand no longer represents the business accurately, consistently or efficiently, the problem isn’t visual—it’s ...

Enliven Therapeutics, Inc. ("Enliven"), (Nasdaq: ELVN), a clinical-stage biopharmaceutical company focused on the discovery ...

The Rockstud is back, but in Alessandro Michele’s new version. Michele’s fashions are back, too, in new, stripped-down ...

With support from Microsoft, Stripe, and Shopify, Running Tide billed itself as on the cutting edge of carbon removal. In the ...

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Today Maytag brand announced a chance to win the ultimate washer and dryer set. The sweepstakes, live now on Instagram, ...

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The MR2 name is edging back toward showrooms, but the car that wears it may not look like the mid‑engine Toyotas enthusiasts ...

A portable shower, noise-cancelling headphones and a trackable suitcase are among the items on our travel editor-approved ...

CEOs need an unambiguous sense of what their brand stands for. Without that clarity, actions can become directionless. A brand book can provide that clarity ...

I’ll be honest with you. I’ve been having problems since the darker evenings have set in. It’s a flare-up of a problem that I recall experiencing this time last year.