The report noted that unified planning could help advertisers reduce duplication and improve efficiency, with advanced ...

JioStar–Nielsen analysis of IPL 2025 finds under 5% ad overlap across TV, CTV and mobile, unlocking 20–40% incremental reach ...

At minus decibels, visitors have reported being able to hear the blood pumping through their veins and arteries.

The study spanning five leading brands revealed insights into how audiences engage with live sports across Linear TV (LTV), ...

Blue Bird Liquidation earned a 2025 Global Recognition Award for establishing transparent standards in wholesale liquidation.

Hezarfen earned a 2025 Global Recognition Award for using artificial intelligence, blockchain, and legal automation to ...

JioStar analysis of IPL 2025 finds minimal duplication in ad views and strong incremental reach from cross-screen media plans ...

JioStar, in collaboration with Nielsen, has announced the findings of its Cross-Screen Measurement Study, conducted during ...

Connected TV has quietly created one of the most premium front door ad surfaces in India: the home screen, or what industry ...

Nature offers a clue. Across every scale, stability comes not from chance but from structure. Cells rely on four molecular ...

Consumers already see all of it as “television.” It’s the marketing industry that’s clinging to old distinctions that no longer serve us. The future of planning and buying lies in unified video ...

On World TV Day, experts discuss why television continues to deliver reach, trust, and impact for brands even as digital and ...