When Americans reach for their Bibles, more than half of them pick up a King James Version (KJV), according to a new study advised by respected historian Mark Noll.

A recent study suggested that there are more than 250 phrases and idioms in common English usage that have their origins in the language of the King James Bible.

No single Bible or translation is fueling the surge in sales. Demand has increased for pricier Bibles, Bibles for women and kids, study Bibles, and many other types, Kramp said.