Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

CASSELTON, N.D. - Lauren Oberholtzer's fingers fly as she methodically weaves an intricate pattern out of colorful rubber bands. Within minutes the Casselton 10-year-old has created a fun, stretchy ...

Bob Antonius’ 7-year-old daughter and 11-year-old son never used to sit down and play together. But that changed when his children discovered the Rainbow Loom, a crafts kit used to weave rubber bands ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

This article was taken from the April 2015 issue of WIRED magazine. Be the first to read WIRED's articles in print before they're posted online, and get your hands on loads of additional content by ...

HARTFORD — Although rubber band bracelets are a trend at their school, Keeley Joyal and Lindsay Masamery had more than fashion in mind when they started making the bracelets by the dozen. On Thursday, ...