Persistent Systems has appointed Shimona Chadha as its new chief marketing officer, tasking her with leading global marketing ...

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...

Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

Search marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit.

From dark social to niche communities, industry insiders share how brands are tracking real engagement and reimagining their ...

Atish Negi, Category Lead – Vitamin & Mineral Supplements, Haleon ISC, on the launch of the latest variant in the Centrum ...

San Francisco 49ers Stephanie Rogers and RISE Group's Dave McCann discusses the NFL team's marketing strategy as it expands to the MENA region ...

"Love Island USA's" Elan Bibas is a standout contestant. He asked his brother to run his socials while he's on TV — and ...

Pooja Asar, Marketing Head of Tata Motors Passenger Electric Mobility, shares how empathy, data, and instinct are shaping the ...

When the setup is right, the call to action feels like something they want to do, not something they are being pushed into.

Our research has also confirmed that in addition to the emotional and political barriers many Canadians feel when it comes to ...