Inc

How Brands Are Cashing In on Taylor Swift’s ‘The Life of a Showgirl’ Hype

Uber is featuring Taylor Swift-themed in-app promos and real-life activations, featuring a pop-up cat adoption center experience nationwide. Starbucks is playing Taylor Swift-themed playlists in ...
KETV Omaha

City of Omaha invites public to give input on branding of future streetcar

THANKS, LUKE. MIDTOWN. DOWNTOWN. BLACKSTONE. AREAS IN OMAHA RIDDLED WITH CONSTRUCTION RIGHT NOW, MAKING IT DIFFICULT TO NAVIGATE ALMOST ALL OF THOSE ROAD CLOSURES AND RESTRICTIONS ARE RELATED TO OMAHA ...
Cars

Porsche Cayenne Electric to Debut Brand’s Next-Gen Interior

Porsche’s upcoming Cayenne Electric will feature a digital dashboard with a 14.25-inch digital instrument panel, infotainment touchscreen with AI-powered voice controls and an optional 14.9-inch ...
Reuters

First Brands files for bankruptcy, revealing billions of dollars in liabilities

NEW YORK, Sept 29 (Reuters) - U.S. auto parts maker First Brands filed for bankruptcy protection on Monday after disclosing liabilities exceeding $10 billion, marking the collapse of a company whose ...
Bloomberg L.P.

Apollo Sidestepped Blacklist to Short Ailing First Brands’ Loans

Long before being pushed to the brink of bankruptcy by concerns over its financial reporting, First Brands Group LLC took steps to keep Apollo Global Management Inc. at bay. The embattled auto-part ...
CNN

Chinese electric cars are going global. A cut-throat price war at home could kill off many of its brands

In the spring of 2024, Li Hongxing, who runs a social media ad agency, took on a client he believed to be a rising star in China’s electric vehicle market. A marketing veteran in the auto industry, Li ...
The Florida Times-Union

Aldi to launch namesake store brands. How it will work, new locations opening in Florida

Aldi is rebranding its private label products to include the Aldi name or an "ALDI Original" endorsement. The discount grocery chain is rapidly expanding in Florida, with plans to open 800 new U.S.
Crain's Detroit

Maker of prominent auto parts brands prepares rushed bankruptcy with no set plan

Auto-part supplier First Brands Group LLC is preparing to enter bankruptcy with no restructuring plan in place, a sign of how quickly the Rochester Hills-based company’s fortunes are unraveling, ...
Transport Topics

Units Linked to First Brands File for Bankruptcy

A group of companies used by ailing auto part manufacturer First Brands Group to raise financing has filed for Chapter 11 bankruptcy protection. Firms under the Carnaby Capital Holdings umbrella ...
Bloomberg L.P.

First Brands Prepares for Chapter 11 Filing as Soon as Next Week

Troubled auto-part supplier First Brands Group is preparing to file for bankruptcy as soon as next week and is looking to secure a loan of at least $1 billion to keep the business running while it ...
Motor Trend

Acura Just Canceled the ZDX EV, but the Brand's Electric Story Isn’t Over

While it wasn’t exactly our favorite Acura given that it wasn’t really an Acura at all due to its use of a General Motors EV platform, technology, and cabin trim, there was no doubt that the Acura ZDX ...