Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google today announced two new Gemini in Sheets features that will help Workspace users identify trends and visualize them ...

In today’s competitive digital world, IT companies must go beyond traditional marketing strategies to establish a strong ...

Savant Labs launched its automation platform for data analysts in 2023. The company, which competes with the likes of Alteryx ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

This Post is sponsored by Semrush . As we step into 2025, the SEO landscape continues to evolve rapidly, influenced by ...

In this article, Sojern’s Noreen Henry, Chief Revenue Officer at Sojern, will discuss the top digital marketing trends in the ...

Google Maps turns 20 on February 8, marking two decades since its desktop debut in 2005. What started as a simple tool to ...

Google Workspace with Gemini AI now free gives Google Cloud a leg up over Microsoft 365 with Copilot generative AI, says CTO ...

Apple is reportedly working with SpaceX and US telecom provider T-Mobile to integrate the Starlink satellite network into iPhones. As per a Bloomberg report, testing for this connectivity feature has ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...