Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

Analysts’ focus shifted from fiscal 2024 operational recovery to fiscal 2025 strategies for navigating tariffs and sustaining growth in premium and e-commerce channels.

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

The Jagran Hitech Award was presented to Cruise AC at the 6th Edition of the JagranHitech Awards organised recently at New Delhi. The event brought together industry leaders, influencers, and ...

As consumers navigate from social media to e-commerce sites, capturing customer data before, during or after the initial sale allows brands to market directly to shoppers and increase repeat ...

E-commerce is booming more than ever, with a record $41.1 billion in sales over Black Friday weekend. In fact, e-commerce saw ...

The move comes after the group lost part of its licensing agreement with Authentic Brands Group for the Boardriders portfolio.

BrandSpark President Robert Levy said brand trust is paramount at a time when shoppers are "more selective about where they ...

The maker of Yankee Candle and Sharpie pens said volumes fell and foreign exchange rates were a headwind in the fourth ...

While speaking on Ford’s fourth-quarter earnings call, Farley noted that brands like Toyota and Hyundai can import hundreds ...

If you’re looking for some new beauty products to update your routines, this is the post for you! I am rounding up my top favorite products you can buy right on Amazon – so there’s quick and easy ...