Logos are designed to be simple, memorable, and instantly recognisable. But behind their clean shapes and colour palettes, many of the world’s most famous logos contain hidden messages, symbols, and ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

The alternative Ford logo was created back in 1966 by Paul Rand, the legendary designer behind some of the most iconic logos, ...

Maintaining Ford's iconic blue and white colour scheme, the concept design expertly captured the brand's essence while ...