Swatch is turning watch shopping into a conversation with artificial intelligence, inviting customers to describe their dream ...

The new AI-DADA tool lets you create a unique Swatch design using AI prompts. You can’t make a custom MoonSwatch yet—but it’s ...

In an industry rooted in tradition and exclusivity, two young entrepreneurs are redefining how luxury watches are bought and ...

Some watch companies are paying attention. Ilaria Resta, chief executive of Audemars Piguet, expects that by 2030, nearly ...

Google’s pebble-shaped smartwatch has a strong fan base, but its singular design language may be keeping the Pixel Watch from ...

For those looking to buy a gift this Christmas, a major retailer has slashed the prices of a number of luxury watches ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more If the finer things in life strike your fancy, you'll no doubt like the idea of wearing one of the best ...

The Pixel Watch lineup has kept the same design language for four years now, and fans aren't tired of it at all. Check out the poll results!

For many of us, the Apple Watch is an extension of our iPhones, making it infinitely easier to connect, communicate and track our health and fitness stats on the go. It’s also evolved into a wearable ...

Today, Bezel, the marketplace for authenticated luxury watches, is launching Bezel Insurance – a new watch insurance program ...

According to the Federation of the Swiss Watch Industry, exports to India surged 35.5 percent in the first ten months of 2025 ...