At the ETBrandEquity CX + Summit 2025, leaders debated if CEOs should be Chief Experience Officers. They emphasised that customer experience is now central to business strategy, requiring CEOs to ...

Drive higher revenue, lower acquisition costs and stronger loyalty by shifting from behavioral guesswork to preference-based ...

Kaushalya Logistics appoints Rajendra Singh Shekhawat as CEO to enhance distribution and partnerships in the cement industry.

Inc42 and Vinculum Group recently hosted the second edition of ‘Building The Next Consumer Engine’ in Delhi NCR, attracting ...

A marketing plan that transformed an online bookstore into a billion-dollar company. Learn about the power of Amazon's ...

By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high ...

Clearhill, a leading one-source supplier of innovative leisure and retail service solutions, announced the expansion of its ...

Sinch reports that by 2026, customer communications will heavily rely on AI, conversational messaging, and personalized ...

The business said its Halfords Motoring Club also saw growth in both free and premium membership. The club, launched as part ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

GenAI can be a game-changer—if approached with clarity, discipline, and a well-defined business case. With the right strategy ...

The Memoranda of Understanding signed with Denso, Dunlop, Goodyear, CARfix, and Scuto Paint mark a significant milestone in ...