Discover how the Springboks' jersey sponsorship deals have skyrocketed in value, surpassing the R200 million mark.

UFC®, the world's premier mixed martial arts organization, and international iGaming brand Parimatch today announced a new marketing partnership that establishes Parimatch as UFC's Official Sportsbook ...

Kent Cricket has penned a sponsorship deal with a Faversham-based law firm ahead of the start of the new season. The county club has penned a deal with Tassells Solicitors to become an Elite Partner ...

Under the terms of the signed sponsorship agreement, the 1xBat logo will be displayed on stadium advertising ... 1xBat readers get daily updates on cricket, football, kabaddi, and other sports.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The Mumbai Cricket Association (MCA) has officially opened player registrations for the much-anticipated third season of T20 ...

The Indian Premier League was launched in 2008 ushering a new era in cricket. A game traditionally played between countries, ...

“There’s precedent for that in other international sports like football and basketball.” But hasn’t cricket’s monetisation traditionally been centred around internationals? “Absolutel ...

The Philadelphia Cricket Club is one of the many great courses in the area capable of hosting a national event.

The England and Wales Cricket Board (ECB) has published a new code of conduct laying out the rules around gambling sponsorships.

To boost its global presence, Cricket Zone USA has signed West Indies and Guyana left-arm spinner Gudakesh Motie as its E4 Brand Ambassador. Cricket Zone USA, ...

The commercial interest now stretches towards international markets and other sports. Four of the investment groups now ...