Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

NEW YORK--(BUSINESS WIRE)--As Cannes Festival of Creativity opens this week, ResponsiveAds, the leading force in creative ad tech, proudly announces the Phase 1 launch of its Fluid Ad Creator, as part ...

Political ads typically aren’t very inspiring. Instead, they’re full of mudslinging, ominous music, and tales of impending doom to frighten voters to head to the polls. Way to Lead, a political action ...

Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and ...

The Adelaide Advertising Design Club (AADC) is celebrating 50 years as a creative community in an event on Thursday, November ...

Jennifer Aniston starred in one of the cutest SkinnyPop commercials in a major rebrand campaign for Hershey's popcorn brand. The spot focused on authentic creative design built by humans. AI did not ...

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...

Brooklyn art collective MSCHF is launching Applied MSCHF, a creative agency-style arm for brand partnerships. Pepsi unveiled its new electric black-and-blue logo with much fanfare last month, sparking ...

This spring, AD PRO, Architectural Digest’s ultimate resource for design professionals, presents AD PRO Global Design Talks, a can’t-miss conversation series with the world’s leading creative talents.

As part of The Drum Awards Festival’s Design jury, Jóhannesdóttir is urging brands to move beyond best practices, embrace ...

What Does This Change Mean? The goal of this change is to make it easier to build out multiple content pieces. The Ads Creative Studio will have separate libraries for assets, think of these as the ...