Images in contemporary consumer culture may be seen as an emergent form of writing. Researchers argue that mass communications technology has created a "cultural classroom" in which the world's first ...

This study tests the effectiveness of global consumer culture positioning (GCCP) in terms of perceptions of soft-sell (indirect and image-based) and hard-sell (direct and information-based) appeals ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

This article explores strangeness-familiarity relations in the context of global wine consumer culture. While observing wine as a deeply familiar foodstuff and consumer commodity that is part of their ...

Fredric Jameson, who died this week at age 90, was one of the last high theorists still standing. A key figure in the development of Marxist criticism, postmodernism and cultural theory, his works ...