The Christmas advert season has officially started, and Richard Curtis's genius is all around—again. From the carrot expressing love on a placard in the Aldi advert, to the moment when Keira Knightley ...

Halloween is over, Bonfire Night approaches, and Mariah Carey is nearly done defrosting. That can only mean one thing. Christmas is nearly upon us. As such the shops are already dusting off their ...

This Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention ...

John Lewis has won the UK's annual Christmas ad battle, according to new research by DAIVID, The global creative effectiveness platform used its AI-powered platform to find the Xmas 2024 ads that ...