In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The collaboration of Fortnite x Nike was launched officially on November 13, 2024. It was a part of the popular game's Fortnite Chapter 2 Remix update.

BELLEAIR, Fla. — Caitlin Clark tightened her ponytail, fixed her hat, took a deep breath, put her hands together, looked ...

Jaylen Brown's beef with Nike Basketball continued Thursday after Nike took a not-so-subtle shot at the Celtics star on ...

Nike is releasing its LeBron 22 "Currency" this Friday, November 15, 2024. The shoes are a product of the collaboration ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

Boston Celtics guard Jaylen Brown responded to Nike Basketball's post on X about an exchange with Milwaukee Bucks forward ...

Basketball star Caitlin Clark brings excitement to LPGA pro-am, playing with top golfers and drawing large crowds.

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...