Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would ...

Plan on hunting dragons? Don’t go into battle without the best snakehead lures, as chosen by Outdoor Life's fishing editor.

Although big minnow imitating lures have been around for over a century, it seems like they really became part of big bass fishing culture in the late 1980s to early 1990s. Since then, there’s ...

Catch big bass all winter long with squarebill crankbaits. Here's how and when to throw these lures for cold water lunkers ...

Because they are so effective, the humble bucktail jig is one of the most popular artificialbaits in the world.

【Perfect Design】Electroplated body, curved design, corrosion resistant. Strengthening reflections and attracting the fish's attention, the spoon smoothly and quickly disturbs the water layer.

Fishing subscription boxes are a fun way to add new lures and techniques to your arsenal. Many of the boxes on the market are species-specific, with lures to cover a variety of techniques.