Blending performance with purpose, this apparel brand forges a powerful connection between water, community and collaboration.

Life WILDCOAST installs discarded fishing gear bin at San Dieguito Lagoon by City News Service June 4, 2025, 9:18 p.m.

How fashion got obsessed with fly-fishing Fishing gear has long been function over form. And that may be just the reason brands want a piece.

Conservation organization WILDCOAST announced Wednesday it partnered with several state agencies to install a dedicated fishing gear receptacle at San Dieguito Lagoon to collect discarded gear.

“But this is bigger than racing. With 27 Parallel, I’m sharing another part of who I am—fishing has always been my escape, and now I get to create gear for people who love it as much as I do.

In a move that blends his passion for racing and the outdoors, Stewart is also launching his own fishing apparel brand, 27Parallel, in collaboration with FXR Pro Fish —FXR’s performance ...

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Fishing season is here, and that means it’s time to stock up on all your gear. Grab rods, lures, waterproof clothing and a cooler, and you’re ready hit the water.

Purebred Fisherman, a locally owned specialty retail store, has become a must-visit destination for fishing enthusiasts at Maui Mall Village. Founded as an online brand nearly a decade ago, the ...

FISHING World and Berkley Fishing have collaborated on a new four part series – Tackle Den. Each episode profiles a Berkley Pro Team angler. We spend a day fishing as they share their techniques, ...

Discover the best soft plastic baits for bass fishing in 2024. Explore expert reviews of top lures like the Jackall DriftFry, Rapala Freeloader, and Berkley Drip Minnow. Learn what makes them game ...