The online beauty retailer utilises multiple behavioural science tricks to boost its appeal to the consumer and get them to ...

Struggling with overeating? A fitness coach shares five surprisingly weird but science-backed habits that help you eat less ...

The video also explains price anchoring, a strategy where seeing a pricey item first makes a less expensive item feel like a ...

People are uploading photos online and seeking unsolicited AI-assisted “face ratio calculator” verdict on their facial beauty ...

What must it feel like to be a fish — to glide weightlessly through the sea, to draw breath from water, to be (if one is ...

Fewer than 50 specialised dementia care centres exist nationwide, most in big cities and run by private hospitals or ...

Soft parenting is the latest parenting trend taking the world by storm as parents try to set boundaries for kids without ...

Jump scares and gore might not seem like the most soothing watching, but scary films can actually be the ideal therapy during anxious times. When I was about 16, I thought it'd be fun to have movie ...

In his latest column, Jonathan McCrea makes a case for why some AI cynicism is warranted, inlcuding recruitment challenges and cyberattacks.

Within just a few minutes of scrolling through ADHD coaches on social media, I come across a number of dubious – if not outright incorrect – assertions. ‘In five days, you’ll learn everything you need ...

Some books feel less like advice and more like a quiet interruption in the middle of your routine. They help you notice your ...

Black Friday feels like a celebration of savings, but it is also a masterclass in behavioural and brain science.