B2B Marketers Hand AI Execution And Keep The Strategy, Survey Finds

Only 6% of senior B2B marketers will trust AI with positioning. Here is where the marketer's job moved once software took ...
Demand Gen Report

B2B Marketers Face Growing Pressure to Prove ROI as Revenue-Based Quotas Rise

Revenue-based quotas rose to 33.33% in 2026, and pipeline influenced is now the top metric, per the 2026 B2BMX Insights ...
MarTech on MSN

In B2B, influencer marketing takes on a different look

B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand ...
Demand Gen Report

Nearly Three-Quarters of Marketing Teams Haven’t Grown: Demandbase

Demandbase research finds leaner B2B marketing teams face tighter timelines as AI raises demand for human judgment, ...

Revenue-Focused B2B Marketing Strategy for Sustainable Pipeline Growth

A successful revenue-focused B2B marketing strategy connects demand generation activities with qualified opportunities, ...

It's no one's fault when Sales and Marketing clash | "The Fundamentals of B2B Marketing" is a book written starting from the order of organizational development

I handed over leads, but Sales won't take action. We implemented MA, but no one in the company uses it.If you are in charge ...
PR Newswire

Different Emerges from Stealth with $48M for AI that Runs Demand Generation for Lean B2B Marketing Teams

Today, Different emerged from stealth and launched an AI marketing system that runs end-to-end demand generation for lean ...
netinfluencer

B2B Companies Are Invisible in Early-Stage AI Search, Report Finds

B2B buyers now ask AI chatbots for shortlists before they ever visit a vendor’s website, but 96% of B2B companies are largely ...

Nearly Three-Quarters of Marketing Teams Haven’t Grown as Marketers Face Pressure to Move Faster in the AI Era

As AI reshapes how marketing operates, B2B marketing teams are facing growing pressure to deliver on tighter timelines without adding people.
PRWeb

New Research Finds B2B Brands That Integrate Influencer Marketing With AI Search Are Nearly 2x as Likely to Be Cited by AI

B2B marketing agency TopRank Marketing and research partner Ascend2 have released The 2027 B2B Influencer & Creator Marketing ...
B and T

Younger Decision-Makers Should Be At The Core Of B2B Marketing Strategies

Australian B2B marketers are being urged to put younger decision-makers at the centre of their marketing strategies, with new LinkedIn research finding 88 per cent believe future business growth ...